MINTX featured pages
With the new brand identity, Devblock re-designed the core feature pages such as the home, sign up, sign in, member profile, wallet, and product detail pages.
MINTX
Launching exclusive Web 3.0 clubs for high-end brands
BACKGROUND
Increasing brand advocacy and engagement with NFTs
MINTX is a B2B2C platform that helps high-end consumer brands launch exclusive club experiences and products with Web 3.0 technology. We designed the core feature, the club experience, to increase brand advocacy and engagement with the utility of NFTs on the blockchain.
PROBLEM
Fragmented brand identity and core features
MINTX's brand identity needed to be more cohesive across its website and instill the trust it needed from non-crypto users. Also, the website required the brand club experience, which was crucial to their business model.
SOLUTION
Revamped brand identity and club experience
Devblock re-designed the brand identity and aligned the fragmented concepts of the brand club experience.
HIGHLIGHT
MINTX design system
The Design System for MINTX had to be built from the ground up as the product design team rebranded the company. Drawing from the metaverse and the brave new world of Web 3, the design team made bold statements and challenged conformity whenever possible. We ensured all colors and fonts met the strictest ADA compliance standards.
Standing out by simplifying the Web 3.0 industry patterns and standards
Based on competitive analysis, we noticed that there was an opportunity to help MINTX stand out by referencing tried and true best practices from e-commerce and club UX patterns.
Ensuring accessibility from the smallest components to the largest patterns
Using the atomic design methodology, we designed the smallest atoms to meet WCAG compliance.
HIGHLIGHT
Revamped the complex navigation between multiple brand experiences
MINTX’s website needed to support brands and club members. We re-designed the information architecture to support the multiple user types and edge cases.
Structuring content based on large-scale UX research
For the featured pages, we used wireframes to determine the optimal content structure and requirements. We utilized UX best practices and a large-scale UX research platform that is backed by 110,000+ hours of research.
CORE FEATURE
Scalable brand club experience
With brand advocacy and engagement in mind, Devblock designed the onboarding, box, voting, moments, collection, and membership pages. We optimized each page for desktop and mobile devices and were scalable for any brand.
CLUB HIGHLIGHTS
Engagement and advocacy features
Voting
The voting experience helps brands engage with their members about upcoming collections and initiatives. Members have a say and their votes are casted on the blockchain.
Rewards
Brands can reward members for sharing and taking specific actions. Rewards include surprise boxes, NFTs, and physical goods. This creates a gamified experience that increases engagement and loyalty.
SCALABILITY
Plug and play experience for any brand
We created a scalable design system so that any brand can quickly join MINTX and launch their own clubs without the technical obstacles.
